Killer Headline Formulas
Writing a killer headline is the key ingredient in your sales copy. It forces the prospect to read on to find out more. Learn the key points to writing a killer headline.
More than ever before, the world of internet marketing is getting more and more competitive by the day. It is up to the shrewd online entrepreneur to come up with ingenious ways of staying at the top of his game.
The best way to do so is through funnelling more sales with the aid of a solid high converting headline that works and will turn the most sceptical individuals into regular, loyal customers.
There are numerous ways to write or create high-converting and persuasive sales headlines. All of them have a few things in common, it includes but not limited to these four killer headline formulas:
- Promises (even if indirectly), that the reader or the user is going to benefit enormously from the product or service.
- A good converting headline that can easily skyrocket your sales should prove to the recipients that you are selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as possible.
- It is very important to paint a clear picture of the benefits of purchasing your product or enrolling in your service.
- It needs to communicate a sense of urgency. An element of it is that your customers must act now or as soon as possible. Make them feel that they have been missing out on a lot and it is time to turn their prospects around.
The bottom line is that it takes a skilful use of persuasive language, careful choice of words, and thoughtfulness to create a high converting sales headline. But, unfortunately, you won’t know this unless you try.
The headline is undoubtedly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single handily ruin your business.
Always make sure your headline grabs the attention of your audience.
Killer Headline Idea
“Learn this one FREE technique that can INCREASES PROFITS by $10,000 or more in under ten minutes!’
Did that headline grab your attention? Are you anxious to learn what this amazing free technique is?
Why, this headline itself!
You have only one chance to grab your audience’s attention like our headline grabbed yours. If your heading doesn’t draw readers in, odds are that they will never even get to the second sentence. Instead, they’ll move on—right over to your competitor.
A strong Killer headline will ensure that you will never lose a visitor.
When it comes down to the art of internet marketing, a killer headline is one of the most important elements of the package, that’s why these 9 elements of writing high converting headlines that work is so important.
What separates a successful campaign and a complete failure is a very thin line. By keeping just a few key points in mind, you can start writing engaging, money-making headlines in minutes.
Writing High Converting Headlines
The following points should ensure your headline is of great quality and will force your audience to read on.
- Stand out from the competition!
- Real numbers and dollar signs attract the most attention.
Chances are you will have some competition selling something like the same people you are targeting. Get ahead of your competitors by specifically telling them what they must gain—and lose—from you at the outset.
In our example headline above, we didn’t simply say that our technique increases profits. Instead, we said it increases profits “by $1,000s.” By adding this tiny detail, it immediately changed from a generic headline to an enticing offer.
It’s easy to overlook the thousands of messages we come across each day. They all promise to create undisclosed amounts of money in undisclosed amounts of time. However, it’s hard to pass by a headline promising to reveal how to make $1,000s in under two minutes. (This second headline detail drives home the idea that our technique is *really* fast!)
Leave the vague promises that everyone else is trying behind. Start to attract customers’ curiosities with headlines full of concrete facts and figures.
2.Choose Your Words!
- Choose positive (“winning”) instead of negative (“not losing”) language.
- Headlines should always be upbeat and inspiring.
- Always keep your headlines positive, upbeat, and full of inspiration.
By the time a visitor gets to the end of that very first line, they should not only want to keep reading—they should be “eager” and “excited” to keep reading!
3.Think carefully about how you word each portion of your heading.
- Focus on the verbs, or action words.
- How are you currently describing the action?
- How else could you describe that same action?
- Which wording sounds most attractive?
For example, say that you stay home to watch a football game instead of going out to the grocery store. You could describe your action in two ways: “staying home to watch the game” or “not going out to the store.”
The former (“staying home to watch the game”) is the more upbeat of the two and makes a better headline. It involves a positive action (“staying”) and a positive result (“to watch the game”).
In contrast, the second option involves a negative action (“not going”) and a boring result (“to the store”). Negativity and boredom will not interest the reader, and they’ll quickly be headed elsewhere.
4.Longer Is Better!
- Never skimp on the critical first sentence.
- Highlight key points.
- Use a sub-headline if necessary.
- Four key questions your headline MUST answer.
In most writing, we are taught to be “short and sweet.” In other words, to say as much as possible in as few words as possible.
Not with headlines!
You only have one sentence to hook a reader—make it count!
By the end of that first line, the reader should know what they stand to gain; how easily they can benefit; and how fast they can start benefiting!
5.Touch on as much of the following as you can:
- What your product is (i.e. “an e-book,” “a service”)
- How it’s used (i.e. “right from your browser,” “effortlessly”)
- What’s required to use it (i.e. “less than two minutes of your time”)
- Benefits from using it (i.e. “increases profits,” “doubles memory”)
6.Make the main ideas of your heading stand out!
Pepper your headline with uppercase letters, underlines, italics, and/or bold text.
You need to be as specific as possible. For example. Instead of “how an eBook author make thousands every month”, change it too “how an eBook author makes $2,678.85 every month”. Its more specific and a lot more believable.
8.Keep it unique and original
You really need to come up with your own original headline. Don’t use overused words or phrases unless you know it works like “FREE”. Keep the urgency!
This really forces the reader to view the sales page further. Give the headline a sense of urgency. For example, giving a special offer for a specific deadline dates increases your chances of a sale or action.
This technique has been proven to work some better than others. The key is to keep tweaking and testing with the above points always in mind.
9.Too many important details? Consider adding a sub-headline.
The real headline should include the most captivating points, but a sub-headline can add information to really seal the deal. When positioned close together, many readers can be “tricked” into reading both sentences at once!
Killer Headline Generator
IsItWP Headline Analyzer is a free headline analyser tool that helps you write great headline to drive traffic and shares. Once you have written your headline copy and paste it to check it.
You can also check Sharethrough.com to see how engaging your headline is.
Your headline is ultimately what makes or breaks a sale. If it cannot capture your readers’ attention, it cannot bring in sales. If you think your current headline is doing its job, think again. You’ll be pleasantly surprised at how much success you’ll enjoy—all from taking just two minutes to incorporate the above key points into your headlines.