November 29, 2023
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T-shirt Business Opportunities


T-shirts are one of the most popular items sold online and for good reason. They’re comfortable, stylish, and can be worn practically anywhere – making them a perfect choice for a business. So, how to start a t-shirt business with less than $100, you may ask?  Well, starting a t-shirt business isn’t as easy as it may seem – there are a lot of details to take care of if you want your line to be successful.


So, if you’re passionate about designing and selling custom T-shirts, then this blog post is for you. In this article, you will learn about the design, testing, and tweaking of T-shirts. You will also learn about the importance of business planning and getting licensed and trademarked.


You will also, find all the important steps you need to take if you want to start selling t-shirts online. So, make sure to read through to start your journey into the world of t-shirt entrepreneurship!

How to start a T-shirt business?


Starting a T-shirt business can be a great way to make some money and have fun at the same time. Make sure to research the industry before starting your own shirt business so that you know what to expect.

There are many different ways to sell your shirts, so it is up to you which one works best for you. Whether you have design skills or not, you can create your own t-shirts. This is a great way to start your own clothing business and make money from the comfort of your own home.

Tshirt design business


Plan Your Business


It’s crucial to have a business plan in order to succeed as an entrepreneur. This document will outline your goals, strategies, and how you plan on achieving them. Make sure to include milestones so you can track your progress and make necessary revisions along the way.


Having a business plan will help you stay on track, focus on the important details, and stay motivated throughout the entire process.


What are the necessary components of starting a T-shirt business?


There are a few key things you will need to start a t-shirt business. These include shirts in multiple colours and sizes, designs or logos for your shirts, and information on printing and shipping.

After you have these essentials, it’s time to get started promoting your shirt business online. You can create an online store, post product descriptions, and add prices for each shirt size and colour. Make sure to keep your site updated with new products and deals, so that your customers know where to find you!


What are the costs of starting a t-shirt business?


Starting a t-shirt business can be an exciting and profitable venture. However, before you start printing t-shirts and selling them in your store, there are a few costs you’ll need to consider.


For example, you’ll need to invest in marketing materials, such as T-shirts and stickers. You can also expect to pay for a good location for your store, as well as proper signage and lighting. In addition to the costs of materials, you’ll also need to factor in the cost of printing and shipping t-shirts. With these things in mind, it’s easy to see why starting a t-shirt business is so rewarding.

Design, Test and Tweak Your T-Shirts


Designing and printing T-shirts can be a time-consuming and expensive process. That’s why it’s important to test different colours and fonts to find the right look for your brand. You can also use free resources like Google Sheets to save time and money on design tweaks. Get your shirts printed and shipped quickly – perfect for the busy fashionista!

Get Licensed and Trademarked


Marketing your business is essential for success. Without proper paperwork in place, you could find yourself in a lot of trouble. That’s why it’s important to get licensed and trademarked for your business name and logo. Not only will this protect your business from legal challenges in the future, but it will also give your customers a sense of trust and security.


Make sure you have everything prepared before you start your marketing campaign – this includes registering with the proper authorities and gathering the necessary paperwork. It’ll make the whole process a lot smoother and less stressful.


What are the costs of starting a t-shirt business?


Check Trademark


Keep in mind you can’t just use someone’s slogan without checking to see if it’s been trademarked. You don’t want to make a shirt with a slogan you saw online and later find out it’s trademarked because you’re being sued.


You can also check the bestselling shirts at a wide variety of online t-shirt sellers to see what’s doing well.

How To Start A T-Shirt Business Legally


Observe Copyright, Trademark Information:

One thing you must remember is that you cannot simply create any type of shirt you want, even if it is your own unique spin on it.  You can’t, for example, draw your own Harry Potter illustration and put it on a shirt because Harry Potter is protected by Copyright and Trademark laws. You can’t use a major sports team because their names, logos, and colours are protected by trademarks.

You can still use sports teams, but you must do so in a non-infringing manner.  If you really want to use something that is copyrighted or trademarked, you could look into licensing.


Assume you wanted to design t-shirts for Game of Thrones or The Big Bang Theory fans. To inquire about licensing, you would need to contact the production companies’ legal departments.  You’re unlikely to get permission at a reasonable price, but it never hurts to try. It’s important to remember that even common phrases can be trademarked. Just because you’ve seen it on other t-shirts or memes online doesn’t mean you can use it.

How do I make T-shirts at home?


Making t-shirts at home can be a fun and rewarding experience. Depending on the type of t-shirt you’re making, you can get started with a variety of methods. Once you have the basics down, it’s time to start experimenting and creating t-shirts that your friends and family will love.


There are many tutorials available online that will guide you step-by-step. Be sure to read the instructions carefully before starting so that you don’t make any mistakes. Have fun and be sure to let us know how it goes!


What are some tips for starting a successful t-shirt business?


Starting a t-shirt business can be a fun and rewarding experience. Here are some tips to help you get started:

  1. Be prepared to spend time shipping and handling your shirts, as well as marketing materials.
  2. A great t-shirt design is key to a successful business. Make sure to have a strong understanding of design principles and utilize modern printing and printing techniques.
  3. Choose high-quality, comfortable fabric, and make sure the printing is accurate.
  4. Store your inventory in a cool, dry place to prolong its life.


What is the best way to start a t-shirt business with less than $100?


The best way to start a t-shirt business with less than $100 is to find a printing service that offers bulk printing deals, such as a Print On Demand provider and starts selling your designs.


Designing Shirts


There are many different t-shirt designs, so you’re sure to find something that strikes your fancy. If you’re looking to sell t-shirts online or in brick-and-mortar stores, there are many different options available.


And if you’re looking to promote a particular t-shirt design, there’s no problem, there are marketplaces that offer a variety of marketing strategies to help you reach your target audience. So what are you waiting for? Start your own t-shirt business today!


It shouldn’t be too difficult to create images for your t-shirts if you already know a little bit about graphic design.  T-shirt designs can be created in almost any design programme (Photoshop, Illustrator, GIMP, etc.).

Most operating systems support image formats such as JPG and PNG, so you can use whichever programme you prefer.  Most systems also include templates that you can use to ensure that you’re creating the correct size image for your shirt.

You can get design ideas from existing successful t-shirts. Obviously, you do not want to replicate their designs. Simply use them as inspiration for colours, layout, and the type of graphics you want to use.

You could also pay someone to design your shirts.

It’s not difficult to find freelance designers who are eager to work and will create basic t-shirt designs for you for a few dollars:

  1. Assume you pay a designer $25 to create a simple design.
  2. Even if you only sell a few shirts, you’ll still profit from that design.
  3. Fiverr or Upwork are excellent places to begin.
  4. You could always place an ad looking for a t-shirt graphic designer.
  5. Mention your willingness to pay and request samples.

Many of the most popular t-shirts are nothing more than interesting text arranged in an appealing way.  Even a novice can learn to create simple designs.


Start A T-shirt Business


Print On Demand: Best Way To Start A T-shirt Business

1. Choose a Niche & Validate Your Idea


You’ve now decided to sell t-shirts online, so the next step is to figure out if what you’re selling will make you any money.

  • Consider the type of t-shirts you’ll be designing.
  • who you’re planning to sell them to.
  • Once you’ve worked it out, do some research on Google to back up your theory.
  • Is it something that people want and are willing to pay money for?
  • Make sure you know who you’ll be selling to and that the idea is profitable.


Choose the Niche

There are certain niches that are virtually evergreen niches. These niches will tend to have a much greater potential for profit because people have proven over many years they will buy shirts in these niches.

Great niches for T-shirts include:

  • Pets
  • Family & Romance (especially children, grandchildren, and couples)
  • Emergency & Medical Careers (nurse, paramedic, EMT, firefighter)
  • Artistic Careers (writer, artist, designer, chef)
  • Nerdy Stuff (science fiction, fantasy)
  • Sports (football, baseball, basketball, soccer, golf, racing)
  • Hobbies (crafts, cooking, camping, fishing, hunting, reading)
  • Gaming (console games, tablet games, PC games)
  • Retro (especially stuff from the 80s)

These are a few ideas to get you started, but these markets are also pretty competitive. There are thousands of new shirts put on sale every day in these exact niches. So if you want to find topics that are a little less competitive, it will take a bit more research.

One thing you can do is check pins on Pinterest. Try searching for a “t-shirt” and look at the most popular designs. See what colours and styles are being pinned, and what those niches are. Look for the pins that have the most repins and likes.


2. Register for Canva


After you’ve validated your idea and chosen a niche, head over to to start creating your design.  You can also use Photoshop to create all your designs.

Sign up for the paid version of Canva to gain access to custom fonts, templates, and the ability to save your designs with a transparent background, among other benefits.

3. Print-on-Demand Concept


Did you know you can earn money by selling t-shirts without ever having to ship anything or accept payment? This is a great side hustle to start because it takes little time and effort and it’s a terrific home-based business idea that you can get started with very little money.

You can make designs and upload them to sites like and, and they’ll handle the rest.


Your design will be accessible on a range of things, and you’ll be paid a percentage of each item sold. You can still join if you aren’t a designer by hiring a designer on sites like to do your design for you.

You won’t have to put in a lot of effort to get started, and you’ll have lots of opportunities to do so.

Spend some time exploring various marketplaces to come up with distinctive ideas that will sell. This is the most time-consuming part, but it is well worth the effort. Other places to sell popular things include Amazon and Etsy.


Print-On-Demand Company To Handle Fulfilment


Choose A Print-On-Demand Company To Handle Fulfilment

Next, choose a Print on Demand company to handle all of the fulfillment and shipping for you. Yes, Printful, Printify, and Redbubble are just a few of the companies you can use to get started in your T-shirt business.


Sites such as CafePress ( and Zazzle ( pioneered the field, but they did not have the same impact as the newest generation of sites.


There are dozens of other popular sites that will allow you to sell your t-shirt designs. They vary in features and pricing. It’s a good idea to look at several of the most popular sites to see which one appears to be the best fit for your needs.

When looking for POD suppliers, do your homework and look at their fulfillment time, customer service, print quality, and cost to see why a particular provider is the best one, to begin with.


Here are a few you can check out:

4. POD Marketplace


The P.O.D. Marketplace blew up the printing industry by developing a system that allowed for time-sensitive promotions, making people more likely to order right away rather than wait. Their system encourages people to buy right away by combining time and scarcity.


5. Request Samples


Once you’ve decided on a print-on-demand company to work with, you must order samples to see how your designs will look. Don’t spend more than 50% of your start-up cost here.

Selling t-shirts online is extremely competitive, so you must ensure that the product your customer receives meets your expectations. If you’re only selling t-shirts, order a few different styles to see which ones you prefer.


If you only want to sell blank shirts, you can save money by purchasing them directly from eBay or Amazon.


6. Create Your Product Design


After you’ve received all of your samples and decided which shirts and designs to use, you should consider product photography.  This is critical when selling anything online.


Make sure your designs are bright and clear so your customer knows exactly what they are getting. When you use your own photos, you can edit them before uploading them to the internet using presets like the free Lightroom app.

Adobe Photoshop Lightroom app is a free and powerful photo editor and camera app that allows you to capture and edit beautiful images. Lightroom includes simple editing tools such as sliders for retouching photos and transformative presets for quickly applying unique adjustments that bring your photo to life no matter where you are.

Once your design is ready, it’s time to start selling.


7. Create an Etsy Shop


The last step is to create an Etsy shop.  Start with Etsy, it’s newbie-friendly and it is an inexpensive way to get your products in front of lots of buying customers.  You don’t need to do any marketing because Etsy handles everything for you.  Simply upload your images to the platform, enter your titles and tags (for Etsy SEO purposes), and you’re done!

How Much Does It Take To Start A T-shirt Business

So, let’s recap on the startup cost:

  • Canva’s pro version – $10
  • T-shirt samples – $40
  • Mockups are $20.
  • Etsy startup fees – $10 per month
  • Etsy listing fees – $0.20 (listing fee of $0.20 per item)
  • Ads – $15
  • Total = $95.20


How To Make Your T-shirt Business Grow


You can’t just create t-shirts design and hope they sell. Of course, it would be ideal if it worked that way, but it does not. If you want to make money from your shirts, you must actively promote them.


There are numerous methods for promoting your shirts, and we’ll look at a couple:

1. Pinterest


There are two ways to promote your shirts on Pinterest.

  1. The first is, of course, simply pinning your images to your own Pinterest account.  This is not against their rules as long as you are not using an affiliate link.
  2. There are also paid Pinterest ads that allow you to get more views than you could by simply pinning ads on your own account.


2. Facebook


  • While it is possible to promote t-shirts on Facebook without spending money, it is extremely difficult and will almost certainly result in you being blocked from the pages and groups you attempt to advertise to.  (Unless, of course, you already have a large group or page with a large number of members.)
  • Because Facebook ads can be targeted by interest, they can be extremely effective.  However, it is a good idea to test a design with a low budget first to ensure that it converts.  If you spend $20 on advertisements and don’t sell a single shirt, it’s time to try a different niche or design.

Related articles:

Online Traffic Strategies

Sell On eBay

Small Business Ideas

Earn Quick Money Online

Choose A Print On Demand Company

Questions and Answers

How do I track my t-shirt sales and expenses?


There is a number of different ways to track t-shirt sales and expenses. The simplest way is to keep a list of the shirts you sell and the amount you charged for each shirt.


You can also track your t-shirt expenses by printing out your bills from the internet, store-bought receipts, or tracking software.  Create a spreadsheet and a profit and loss proforma template to monitor your sales and expenses.


What materials do I need to start a t-shirt business?


The materials you will need to start a t-shirt business may vary depending on the size of your store and what designs you choose to produce. For example, if you have a small store, you may only need a few t-shirt designs, printing materials, and a shirt-pressing machine. If you have a larger store, you may need more printing materials and shirt designs.

You may also need marketing materials, such as flyers, or social media accounts.  However, if you decide to use Print On Demand you will not need to stock any materials at all.


What are some common mistakes new T-shirt entrepreneurs make?

There are a few common mistakes made by new T-shirt entrepreneurs. Not only do these mistakes cost the business money, but they can also lead to lost customers and poor branding.

  • One common mistake is not designating a primary niche market. This can lead to shirts selling in a variety of retail stores, which dilutes the brand’s appeal and potential customer base.
  • Another mistake is not setting up effective marketing strategies. Without proper targeting, it can be difficult to reach your target audience and drive sales.
  • Finally, customer service.  Do everything in your power to satisfy the customer every time.


What are some tips for marketing my t-shirt business?


Marketing T-shirt business tips:

  • Keep your design simple.
  • Choose a good printing company.
  • Develop a media plan.
  • Create a t-shirt website.
  • Create social media profiles.
  • Participate in industry events.

What are some tips for succeeding with a T-shirt business?


Some tips for succeeding with a T-shirt business include establishing a niche market, setting up a website and social media accounts, and using branding and marketing strategies.


What are the benefits of starting a T-shirt business?


There are many benefits to starting a t-shirt business, including the ability to create your own

designs, build a customer base, and make money. The most important benefit is the ability to make your own schedule and control your own business.



A T-shirt-selling business is a terrific method to make money online with little to no initial commitment, making it a great alternative for people who don’t have a lot of money to start a business.

If you don’t want to pay someone else to design your shirts for you, you’ll need some design knowledge, but if you know how to use a programme like Photoshop or anything like Canver online designer template, you can do it yourself.

Keep in mind that you will need to market your business, but basic promotion can be done for free.


Pinterest is one of the best free venues to advertise your t-shirts, but they also have a profitable paid ad platform.  Another great location to market is Facebook, but you won’t get too far without spending money on paid ads.


Take the time to learn about the many types of shirts that are now in demand.  Don’t squander time creating designs that might or might not sell.

You’ll have a better chance of selling a lot of shirts and generating a profit if you conduct some preliminary research before you start to allow you to find a gap in the market to create great success with your T-shirt business.