Selling Products that Don’t Sell
Here are 10 techniques to sell a product that don’t sell well:
Sell The Reprint/Reproduction Rights To The Products
Sell the reprint/reproduction rights to the product. You could make money by selling other people the rights to reproduce and sell the product. People are always looking for new products to sell. Tap into your existing clients to see if they would be interested in resell rights to the product that they own and enjoy.
If you grant Private Label Rights to your product, you’ve granted the purchaser the right to do whatever they want to do with the product. They can re-brand it, and make changes as they so wish. Then sell it on for profit.
Giveaway The Product
Giveaway the product for free from your web site. Just because it won’t sell doesn’t mean people won’t visit your website to get it for free. They may see another product you sell and buy that one. By giving away a product that you’ve worked hard to creative is a great way to build loyalty with your audience and customers.
Auction Off The Product
You can try auctioning off the product at an online auction such as eBay.com. You may make part of your investment back. If you’re lucky, you may even make a profit because people sometimes get into bidding wars and will bid a higher price than the product is worth. On eBay, you can also sell it at a Fixed price, this way you can set a limit so that if all goes badly you will break-even.
Give-away The Product As A Free Bonus
Use the product as a free bonus for another product you sell. This will increase the perceived value of the product you’re selling. People will feel they’re receiving more for less.
Collaborate With The Market To Giveaway As Bonus
Contact businesses with the same target market and see if they would be interested in using your product as a free bonus for their product. You could place your ad on the product and get free advertising.
Sell To Business At Wholesale Cost
Sell your product to businesses at wholesale cost as a promotional product. Businesses are always looking for products they can give away to their customers with their advertising on the product. You could make part of your investment back.
Give It Away Businesses In Exchange For Other Products You Need
Barter your product to other businesses for things you need for your own business. You could trade for their products or services. This will save you money and help make up for your profit loss.
Give It Away As A Price To An Online Contest
You could create an online contest so people could win your product. This will attract traffic to your website. You also could get free advertising by listing it on online contest directories.
Give Others The Right To Give It Away For Free
If you decide to give away the product for free, allow other people to give away the product for free. Place your website ad on the product. This will spread your advertising and attract even more people to your site.
Bundle Your Product With Other Businesses and Sell It
Ask businesses for the same target audience if they would be interested in combining your product with their product. You could then sell them together as a package deal and split the profits. You may have better results in selling your product this way.
These tips should help you dig a little deeper to turn your loss-maker into a winner.