Email List Building
For any business whether offline or online, you need customers. It’s much easier to get potential customers into your online store or business website, by many different means such as search engine traffic, adverts or links on other sites. It doesn’t matter how they got there in the first place, as long as they buy, you can capture some details and then send them updates on your offers or deals.
But what about if these visitors don’t buy, how do you bring them back again if you offer a better deal in the future, or have new products they may be interested in?
That’s where an email list becomes your best buddy, an online businesses biggest asset. You need to capture those email addresses before the visitor leaves. This is so important that the big-name online marketers make building a subscriber list one of their main activities.
Figures quoted for the value of each subscriber range from 50 cents to 1 dollar per subscriber per month, so the larger the subscriber list you create the more you can make each month, the maths is simple.
There is a caution to this, your subscriber list needs to be targeted, it’s no use trying to sell high heeled shoes to a predominately male audience, or sending your best ad for gardening tools to people who sign up on a site about rap music, if they have little interest you won’t make anything.
It’s also claimed that sales increase after the potential customer has received several emails from an online business, and the extra sales are in the order of over 50% of customers purchase when they are more comfortable with the seller following receipt of the emails.
What is an autoresponder email?
So now we know the value of having an email list, how do we start to build our subscriber base?
The easiest method is to use an online “autoresponder” such as Getresponse, Constant Contact, AWeber, Mailchimp, MailerLite or Covertkit which you can be preload with messages ready to send to anyone who signs up.
Then you will need a way for your website visitors to subscribe to your newsletter or sales letter series, all good autoresponders will give you some html code ready to paste into your webpages into which visitors can place their name and email address as a minimum, and some will allow you to include boxes for more information should you require it.
You will need to post this code into a visible spot in your webpage(s) and make it as easy as possible for your visitor to sign up for your email subscriber list.
Now you have a way to capture contact details to give you a second chance at making a sale even after your visitor has left your site. So that’s it sit and wait for those subscribers to sign up.
What is the purpose of newsletters?
Why would they want to sign up for your newsletter, or email series?
You need to give the visitor a good reason to subscribe to your list, after all, they probably already get a huge amount of emails from spam, friends sending them the latest joke, and other online businesses who have their address, so you need to sweeten the deal in their favour.
One of the easiest ways to attract subscribers is to offer a gift for subscribing. The gift can be as simple as making the emails a course to teach them something about the topic of your website, a free ebook or you could offer a competition where subscribers can win one of your products. Whatever you do, try to make it an offer the visitor will find hard to turn down, and they will subscribe to get it.
So these are the reasons to start your subscriber list and an overview of how to start getting subscribers, but what sort of emails should you send us your list grows?
What is a good newsletter?
If you are just selling something, and want to remind visitors why they went to your site in the first place, then send them some information about your product(s) in a series of emails, and include a reminder of the original link so they can go back to review the sales page and hopefully buy.
There is a more subtle way though. Information is why most people are looking on the internet, so it makes sense to make your emails informational, and gently bring your sales pitch to the subscribers as part of the information.
If you don’t have time to write your informational articles, you can search in article directories for ones written on the topic your site and newsletter deal with, just follow the directories terms for using the articles. These articles can then be preloaded into your autoresponder along with your additional promotional text, ready to be sent. Once it is set up, it can be all left to run automatically.
Hopefully, you will now see the benefits of using email newsletters to increase your online business or website visits, and see that it’s not too difficult to get started.
This article gives you an overview of the basics of email subscriber lists for online businesses, but there are more articles written on this topic online. It is recommended you to find out more about it, especially how to avoid spam complaints. But most importantly, start your email subscriber list today, and watch your business grow.