Email List Building
How To Create A Dynamic Email List For Your Online Business. Customers are essential for any business, whether it is offline or online, and email list building should be one of your top priorities.
It is much easier to attract potential customers to your online store or business website through a variety of methods such as search engine traffic, advertisements, or links on other websites.
It doesn’t matter how they got there in the first place, as long as they buy, you can capture their email address and send them updates on your offers or deals.
But what about if these visitors don’t buy, how do you bring them back again if you offer a better deal in the future, or have new products they may be interested in?
That’s where an email list becomes your best buddy, an online business’s biggest asset. You need to capture those email addresses before the visitor leaves. This is so important that big-name online marketers make building a subscriber list one of their main activities.
Figures quoted for the value of each subscriber range from 50 cents to 1 dollar per subscriber per month, so the larger the subscriber list you create the more you can make each month, the maths is simple.
There is a caution to this, your subscriber list needs to be targeted, it’s no use trying to sell high-heeled shoes to a predominately male audience, or sending your best ad for gardening tools to people who sign up on a site about rap music, if they have little interest you won’t make anything.
It’s also claimed that sales increase after the potential customer has received several emails from an online business, and the extra sales are in the order of over 50% of customers purchase when they are more comfortable with the seller following receipt of the emails.
What is an autoresponder email?
So now we know the value of having an email list, how do we start to build our subscriber base?
The easiest method is to use an online “autoresponder” such as Getresponse, Constant Contact, AWeber, Mailchimp, MailerLite, or Covertkit which you can preload with messages ready to send to anyone who signs up.
Then you will need a way for your website visitors to subscribe to your newsletter or sales letter series, all good autoresponders will give you some HTML code ready to paste into your webpages into which visitors can place their name and email address as a minimum, and some will allow you to include boxes for more information should you require it.
You will need to post this code into a visible spot on your webpage(s) and make it as easy as possible for your visitor to sign up for your email subscriber list.
Now you have a way to capture contact details to give you a second chance at making a sale even after your visitor has left your site. So that’s it sit and wait for those subscribers to sign up.
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What is the purpose of newsletters?
Why would they want to sign up for your newsletter, or email series?
You need to give the visitor a good reason to subscribe to your list, after all, they probably already get a huge amount of emails from spam, friends sending them the latest joke, and other online businesses who have their addresses, so you need to sweeten the deal in their favour.
One of the easiest ways to attract subscribers is to offer a gift for subscribing. The gift can be as simple as making the emails a course to teach them something about the topic of your website, a free ebook or you could offer a competition where subscribers can win one of your products. Whatever you do, try to make it an offer the visitor will find hard to turn down, and they will subscribe to get it.
So these are the reasons to start your subscriber list and an overview of how to start getting subscribers, but what sort of emails should you send us as your list grows?
What is a good newsletter?
If you are just selling something, and want to remind visitors why they went to your site in the first place, then send them some information about your product(s) in a series of emails, and include a reminder of the original link so they can go back to review the sales page and hopefully buy.
There is a more subtle way though. Information is why most people are looking on the internet, so it makes sense to make your emails informational, and gently bring your sales pitch to the subscribers as part of the information.
If you don’t have time to write your informational articles, you can search in article directories for ones written on the topic your site and newsletter deal with, just follow the directories terms for using the articles. These articles can then be preloaded into your autoresponder along with your additional promotional text, ready to be sent. Once it is set up, it can be all left to run automatically.
How can I build a free business email list?
There are several methods for generating a free business email list:
- Use a free email service like Google Workspace (formerly G Suite), Zoho Mail, or ProtonMail.
- You can use these services to create a professional business email address and manage your email list for free.
- Use an email marketing service such as Mailchimp, Sendinblue, or Moosend.
- These services allow you to create and send email campaigns to your email list for free, though there may be limits on the number of subscribers or emails you can send per month.
Create a form that asks visitors to your website or social media followers to sign up for your email list using a free surveys tool like Google Forms or SurveyMonkey.
Whatever method you use, make sure you have permission from the people on your email list to send them emails and that they have the option to opt-out at any time.
What are quick ways to build a free mailing list?
Here are a few ideas to think about:
- On your website, install a free email capture plug-in or widget. These tools enable you to create and place a sign-up form on your website, allowing visitors to easily opt-in to receive emails from you
- Organize a webinar or online event and promote it to your target audience.
- Free registration in exchange for an email address is available.
- Collaborate with other companies or organisations to promote each other’s email lists. This can be a win-win situation in which you both gain new subscribers.
- Run a contest or giveaway in which participants must sign up for your email list in order to participate.
- Provide a free resource or tool, such as an e-book, guide, or template, in exchange for an email address.
Always remember to use best practises for email list building, such as obtaining permission from potential subscribers and providing them with the option to opt-out at any time.
Finally, creating a dynamic email list is critical for any online business. This article gives you an overview of the basics of How To Create A Dynamic Email List For Your Online Business.
You can effectively grow and engage your email list by using a variety of techniques such as non-intrusive popups, personalised targeting, social media CTAs, offering significant perks, and adding an opt-in to your checkout page.
Furthermore, collaborating with other businesses, hosting events and webinars, holding contests and giveaways, and providing free resources can all be effective methods of attracting new subscribers.
You can cultivate a dynamic and loyal email audience for your online business by following best practises for email list building and sending relevant and valuable content to your subscribers on a regular basis.
It is recommended you find out more about it, especially how to Skyrocket your email list. Most importantly, start your email subscriber list today, and watch your business grow.